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About Us


Mimic Color Root Cover Up
 was invented in 2005 by salon owner and stylist, Isa Moe.  As a hair color specialist, she was often asked how to hide grey in order to keep hair color looking fresh everyday. Mimic Color was formulated and designed as a natural, simple solution that instantly gives a fresh look between professional appointments.

Mimic Color Root Cover Up is so easy to use and demonstrate that, it is has become a very popular item on T.V. sales channels such as the Home Shopping Network (HSN) in the USA, QVC in the UK, and TVSN in Australia. Mimic Color Root Cover Up can also be found in professional salons in the US, UK, and Australia.